Retention

With increased competition for broadband customers and a path toward market saturation for new subscribers, retaining your existing customers has become exceedingly important. Actifai Retention helps you better compete to maintain current subscribers and capture the untapped opportunities that stop the race to the bottom.

to solve a problem, you have to know what it is

Retention starts by using an advanced discovery flow and data sourcing technology to uncover essential information on a canceling subscriber — their evolving interests, service uses, rationale for canceling, and competitive alternatives. With this context, our machine learning models compare against over a million other customer engagements, feeding our artificial intelligence with the information needed to determine an optimal save offer. This preserves the customer relationship and solves for your business metrics – whether that’s ARPU and LTV or contribution margin.

1 stops the race to the bottom
No more offering the cheapest package just to retain a customer. Instead, retention helps agents present the right package for an individual customer’s needs, not simply the price that’s easiest to present.
2 drastic decreases in background research
The information your agents need on an existing customer’s usage and support history, interests, and purchase capacity are surfaced in Retention — and all with the click of a button.
3 eliminates guesswork and and uncertainty
Retention allows agents to spend less time guessing what the person on the other end of the phone wants and what motivates them, so they can spend more time building a productive rapport.
4 increases agent confidence to sell with conviction
An extensive customer profile coupled with dynamic selling points gives agents confidence in the save offer they’ll present.
5 slashes agent training and ramp time
Retention helps agents and CSRs achieve target productivity faster than legacy approaches allow. Retention training takes as little as one hour, and its native sales flow and agent supporting technology immediately boost performance.
6 brings customers' wants forward
Retention brings existing customers' wants and needs to the forefront based on usage, past support, cancel rationale, and interests. This customer focus makes it possible to identify the save offer that delivers against expectations, so subscribers stick around, happily.
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beat their best offer

Our results have proven that presenting subscribers with a single ideal save offer and dynamic offer rationale leads to better outcomes for customers and providers alike when compared with traditional customer retention strategies. To ensure you’re always leading with a highly compelling option, our AI tailors save offers to individual subscribers’ usage needs, price sensitivity, and competitive alternatives. And when the situation calls for adjustments, our simple and modern interface makes modifying the combination of services, add-ons, and discounts easy and efficient.

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address serviceable residential, home 132 Shaker Blvd, Cleveland, OH 34120 recommended offer We recommend our Super-Fast 450mbps package at $59/ month, discounted by $30/month for your first 13 months + add voice home voice - + super-fast 450mbps blast 1gb - + add cable TV cable & streaming - average neighborhood speeds: 500mbps estimated income: $100k/year estimated home value: $436,000 6+ connected devices frequent HD video streaming 4-person household order summary digital reports new session admin actifai
actifai 4-person household, average neighborhood speeds: 500mbps, estimated income: $100k/year, estimated home value: $436,000, 6+ connected devices, frequent HD video streaming address serviceable residential, home 132 Shaker Blvd, Cleveland, OH 34120 recommended offer We recommend our Super-Fast 450mbps package at $59/month, discounted by $30/month for your first 13 months + add voice home voice - + super-fast 450mbps blast 1gb - + add cable TV cable & streaming - order summary

our intelligence, your strategy

Retention is fully configurable to each provider’s strategic goals. Focused on keeping internet customers above all else? Retention can trim away low profit video or unused phone packages to save a customer money and keep the account active. Triple-play style bundles are a top priority? Retention helps identify customers for whom bundling discounts can save a canceling subscriber, preserving and extending your service relationship. Retention’s proprietary machine learning engine — which is constantly learning from each save interaction — makes tailoring a successful save offer to business goals possible and it dynamically adjusts to make each save offer better than the last.

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rich predictive data

Actifai independently sources demographic, competitive and behavioral data that is highly predictive of a customer’s interests and propensity to make a purchase.

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machine learning

Machine learning models combine rich predictive data with over a million offer and outcome pairs, allowing providers’ recommended save offers to adapt with changing customer needs and preferences.

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AI-powered save offers

Artificial intelligence eliminates choice overload, identifying a single recommended save offer that aligns with a customer’s needs, delivers vs competitive options, and maximizes ARPU and CLTV.

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interactive pricing calculator

When modifications to the package of services, products, and promotions are needed, agents can utilize a simple calculator to add/remove items and determine pricing impacts on a save offer, in real time.

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contextual selling points

Every recommended save offer is paired with customer-specific selling points based on their competitive options, usage, cancel rationale, determined interests, and more.

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competitive comparisons

With Retention, agents can quickly reference a customer’s other service options to present a competitively-advantaged save offer with confidence and context.

with actifai providers are increasing ARPU by 12% on average

Get a demo of Retention, ask our executives the hard questions, and learn how our pilot is designed to make testing Actifai as frictionless and profitable as possible.

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