Upsell

Customers’ usage and needs evolve unexpectedly — maybe they’ve signed up for new streaming services, began working from home, or are actively interested in security services or smart devices. Regardless, the result is a mismatch of customer needs and services — leading to worsened experiences, risk of cancellation, and untapped revenue opportunities. Actifai Upsell allows providers to proactively and reactively identify customers who are ideal candidates for an upgrade or upsell and recommends the products and services they’re most likely to purchase.

low-friction, but high-impact

When an existing customer calls, Upsell loads information about them (account info, usage patterns, etc.) in real time alongside our proprietary datasets. Based on this information, Actifai’s AI decides if that user is a candidate for a service upgrade, product upsell, or other add-on engagement.

Because the customer is already speaking with one of your agents, none of the normal challenges with making sure outbound messaging actually reaches prospects come into play. Instead, during an ongoing support call, an agent can present a relevant upsell offer based on that customer’s usage and stated needs. This tailored offer, along with dynamic selling points to explain why this upsell fits that customer, results in significantly higher sell-through rates and customer satisfaction.

1 stops the race to the bottom
No more offering the cheapest package without consideration of relevant add-ons just to close a sale. Instead, present the right package for that customer’s needs, not just the easiest to sell.
2 increases agent confidence to sell with conviction
An extensive customer profile coupled with dynamic selling points gives agents confidence in the upsell offer they’re making and the reasons behind it.
3 brings the customer’s wants forward
Upsell’s add-on and change offer recommendations benefit providers by benefiting customers – matching offers to wants and needs to create long-term, satisfied customers.
4 drastic decreases in prospect research time
All the sales-impacting information agents need is surfaced in Upsell — with a zip code and the click of a button.
5 eliminates guesswork and and uncertainty
Spend less time guessing what products and service add-ons might match an individual and more time building a productive rapport.
6 slashes agent training and ramp time
With a defined sales flow and training in as little as an hour, Upsell not only increases existing agent’s ARPU — but allows new agents to start selling productively sooner.
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outbound sales based on outcomes, not just goals

Many providers realize that well-timed upsell offers can be a great way to boost LTV and enhance customer experience, but struggle to identify the right opportunities to present them. Upsell’s proprietary artificial intelligence helps providers engage existing subscribers with the right offer at the right time by creating a targeted list of customers and associated offer recommendations for outbound agents to pursue. As your sales goals change, Upsell can identify customers whose usage needs, budget, interests, and purchase likelihood match your currently targeted add-ons and upgrades, helping to capture the most advantageous upsell opportunities on demand.

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existing customer, residential Age: 40, 5-person household, current internet package: 750mbs, annual income: ﹥$200k/year How often does your family stream HD video? How many additional devices do you want to have connected? recommended offer We recommend our Mesh WiFi pods, and our Premium all-in-one modem/router for an additional $35/month, discounted by $10/month for your first 13 months selling point These additions will help your family online game and stream content from multiple devices around the house without choppiness or delays — all for $300 less per year than our competitor’s comparable performance upgrade

our intelligence, your strategy

We bring proprietary machine learning, artificial intelligence, and offer/outcome pairs out-of-the-box, but Upsell is fully configurable to your strategic growth objectives, allowing it to be tailored to your unique promotions, products and customer base. Upsell’s technology further augments engagements by generating dynamic selling points that highlight the match between an upsell offer and a customer’s specific interests, increasing conversion. Using our machine learning engine, selling points adapt to changing customer behavior and market trends — ensuring that what’s presented is optimized for maximum impact on a subscriber’s buying decision.

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rich predictive data

Actifai independently sources demographic, competitive and behavioral data that is highly predictive of a customer’s interests and propensity to make add-on purchases.

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machine learning

Machine learning models combine rich predictive data with over a million offer and outcome pairs, allowing providers’ upsell offers to adapt with changing customer needs and preferences.

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AI-powered save offers

Artificial intelligence eliminates choice overload, identifying a single recommended upsell offer that aligns with a customer’s needs, delivers vs competitive options, and maximizes ARPU and CLTV.

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interactive pricing calculator

Upsell gives agents the chance to further customize customer offers in live calls. A simple UI allows agents to add/remove additional products and alternate services, and displays a calculator that determines pricing impact, all in real time.

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contextual selling points

Pair every upsell offer with relevant selling points for the individual customer based on their competitive options, intended usage, determined interests, and more.

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competitive comparisons

With Upsell, agents can quickly reference a customer’s other service options to present a competitively-advantaged offer with confidence and context.

using upsell, providers are converting twice as many add-on and change opportunities as before.

Get a demo of Upsell, ask our executives the hard questions, and learn how our pilot is designed to make testing Actifai as frictionless and profitable as possible.

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