- News
- From: BUSINESS WIRE
360 Broadband Selects Actifai’s AI Software to Accelerate Subscriber Growth

Actifai’s AI platform powers millions of sales and support experiences for ISPs and telecom providers around the world.
ISPs’ fight over speed and price rages on. Competitors are overbuilding, promos change weekly, and on paper, everyone looks just as fast. In this environment, providers win by making every subscriber experience count—helping buyers feel confident and customers feel cared for. Actifai’s broadband-trained AI agents bring context into every interaction, guiding your team or handling the task directly so subscribers get an outstanding sales and support experience every time.
“When you can see quantifiable and verifiable results before you purchase a product, as we could with Actifai, it creates a transparent value-based decision that is easy to make.”
Jason Praeter, President and General Manager, altafiber
Customer since 2021
"As we continue to invest in our fiber network and deliver industry-leading services to our community, Actifai’s technology is pivotal in establishing a new standard for how a modern, service-oriented broadband provider facilitates a world-class customer experience."
Beth Barnes, Vice President Marketing and Consumer Sales, Lightcurve (formerly Rainier Connect)
Customer since 2024
“Our partnership with Actifai continues our legacy as a community-focused technology leader, bringing state-of-the-art AI tools for our customer service professionals that will help them to meet our customers’ needs.”
Su Shin, President and General Manager, Hawaiian Telcom
Customer since 2021
“[Actifai’s] software provides product recommendations and selling points that empower our agents and help our customers better understand the value we deliver, while more intelligently matching offers to needs.”
Frank van der Post, President, Breezeline
Customer since 2021
WOW! is one of the nation’s leading broadband providers, passing nearly 2 million residential, business, and wholesale consumers in 15 markets, primarily in the Midwest and Southeast.
Customer since 2022
"Bringing Actifai's AI technology into our sales and marketing operations was a strategic investment in elevating our service standards. Actifai is streamlining our customers’ buying experience and enhancing their overall satisfaction with sales and support interactions. . ."
Trevor Buhnai, Vice President of Sales and Marketing at Valley Fiber
Customer since 2024
Actifai is different by design. Our AI agents are trained on broadband-specific data and refined by millions of real sales and support interactions. They pair industry expertise with live subscriber context to present the right sales offer, find the right answer, or execute the right change—so every conversation ends in an ideal outcome. That’s why over 25 ISPs across the U.S., Canada, and Europe use Actifai to set a new standard for subscriber experiences.
Internet services are uniquely challenging for consumers. Speeds, bundles, and promos blur together, so many people default to buying based on price—or end up on the wrong plan. When something breaks, they’re often unsure what’s wrong or how to get help quickly. To overcome this challenge, providers have to address each interaction individually, which has always been impossible at scale.
To optimize sales and support experiences, Actifai gathers thousands of customer data points and applies what’s been learned from millions of past subscriber interactions, all in real-time. Then, our AI agents augment your employee workflows—or complete routine actions on their own—whether that means presenting an ideal service plan with the plain-language reasons it fits a consumer, fixing common issues before a CSR steps in, or reaching out to a customer when early churn risks appear.
We measure ourselves by our customers’ outcomes—provider-reported results from live deployments. Based on their numbers, AI-agent-powered personalization raises subscriber revenue and satisfaction while cutting service costs.
Purpose-built for broadband, each agent augments your team with real-time guidance, automated workflows, and connections across your tech stack—and with our optional Auto enhancement, agents can execute provider-approved tasks autonomously, phased in at your pace and under your controls.
The Engage Agent turns inbound calls into satisfying customer experiences that convert. It guides your sales reps in real time through discovery, plan selection, and checkout—pulling in live serviceability, subscriber context, and promotion rules to recommend one right-fit offer with the personalized reasons it fits.
Seamlessly integrated with your systems, Engage reduces sales guesswork, shortens ramp time, and boosts CSRs’ confidence. And with our optional Auto enhancement, the Engage Agent can handle qualified calls end-to-end—executing provider-approved sales actions autonomously.
The Digital Agent brings the intelligence of Actifai’s AI platform into your online checkout flow—transforming static forms into guided journeys that drive higher conversion, ARPU, and subscriber satisfaction. It dynamically personalizes every step based on location, serviceability, customer needs, and intent. Fully integrated with your ecommerce stack, the Digital Agent reduces friction, surfaces high-value upsells, and ensures every shopper receives an experience tailored to their household.
And with our optional Auto enhancement, customers can complete purchases conversationally—chatting with an AI agent that recommends the right plan, answers questions, and completes the transaction without the need to navigate a traditional self-checkout cart.
The Support Agent applies Actifai’s broadband-specific AI to resolve customer issues quickly and consistently. It authenticates subscribers, runs diagnostics, reboots or re-provisions equipment, and delivers clear explanations—often without a human in the loop.
When live assistance is needed, it passes full context so problems are finished fast. Fully integrated with provider systems, Support contains volume, improves CX, and ensures every interaction is logged with structured detail. With Auto, the Support Agent can handle troubleshooting and account changes conversationally in voice or chat, freeing teams to focus on the toughest cases.
The Retention Agent helps providers keep more customers by acting early—and personally. It identifies churn risks using real-time subscriber data and proven predictors, then recommends targeted plan adjustments, service changes, or incentives to improve satisfaction and loyalty. Reps can take guided action with full context, or the Retention Agent can step in autonomously with our optional Auto enhancement.
Running in chat or on the phone, the Auto-enhanced Retention Agent engages at-risk subscribers directly—understanding their concerns, adjusting the offer, and saving the account without a human ever needing to step in.
The Upsell Agent unlocks new subscriber revenue by turning upgrade potential into action. It identifies which customers are ready for more—then pinpoints what to offer and how to motivate the sale. Providers can use these insights to drive proactive outreach or act in real-time when a high-ARPU opportunity appears.
Inside a live interaction, the agent equips reps with targeted, personalized offers and dynamic selling points. And when paired with our optional Auto enhancement, the Upsell Agent can autonomously take over qualified calls or chats—presenting the offer, answering questions, and closing the sale without the need for a handoff.
Get a demo of our AI agents, ask our experts the hard questions, and learn how we make it possible to launch Actifai in weeks, as easily and profitably as possible.